Equipment-Based Services Do Not Have the Marketing Concerns of Inconsistency

question 190

Multiple Choice

Equipment-based services do not have the marketing concerns of inconsistency because

• A)equipment comes with warranties.
• B)equipment can be easily serviced if something goes wrong.
• C)employees do not have direct contact when providing the service to consumers.
• D)equipment-based services generally deal more with industrial firms and fewer ultimate consumers.
• E)equipment-based services are not really services at all but highly specialized products.

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Definitions:

Structural Elaboration

The process of adding complexity and detail to an organization's structure to support its goals and activities.

Departmentalisation

Departmentalisation refers to the process of dividing an organization into distinct departments, allowing specialization according to function, product, market, or geographical location.

Effective Delegation

The process of assigning responsibility and authority to someone else to complete a task, while the delegator maintains ultimate responsibility for its success.

Performance Objectives

Specific, measurable goals set to evaluate the effectiveness and productivity of an individual or organization.