To Help Consumers Assess and Compare Intangible Services, Marketers Try

question 87

Multiple Choice

To help consumers assess and compare intangible services, marketers try to make them __________ or show the benefits of the service.

• A)tangible
• B)dependable
• C)consistent
• D)flexible
• E)separate

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Definitions:

Structuralism

A theory in psychology that considers the structure of the human mind and its perceptions as the main object of psychology.

Conscious Experience

The array of thoughts, feelings, perceptions, and sensations that are being experienced by an individual at any given moment.

Cultural Diversity

The existence of a variety of cultural or ethnic groups within a society, celebrating differences in race, language, religion, traditions, and values.

Canadian Psychological Association

The primary organization representing psychologists throughout Canada, focusing on the advancement and promotion of psychology as a science, profession, and tool for human welfare.