When General Mills Introduced Fingos, a Sweetened Cereal Flake, They

question 88

Multiple Choice

When General Mills introduced Fingos, a sweetened cereal flake, they assumed that their customers would snack on them dry.Unfortunately, this did not occur.The reason for this product failure was __________.

• A)an insignificant point of difference
• B)too little market attractiveness
• C)poor execution of the marketing mix
• D)poor product quality
• E)incomplete market and product protocol

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Definitions:

Money Income

The total earning received by an individual or household including wages, salaries, and other forms of income, before any deductions.

Marginal Utility

The extra pleasure or advantage gained from consuming an additional unit of a product or service.

Total Utility

The complete satisfaction or pleasure a consumer derives from consuming a particular quantity of goods or services.

Budget Line

A graphical representation of all possible combinations of two goods that can be purchased with a given budget and prices.