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Ideally, before a new product is developed, a firm should have a precise protocol, a statement that identifies (1) what the product will be and can do; (2) a well-defined target market; and (3)
Preconceived
Ideas, opinions, or judgments formed in advance without adequate evidence or experience.
Psychological Hedonist
Someone who believes that the pursuit of pleasure is the most important motivation for human actions.
Only Pleasure
The concept that the pursuit of pleasure is the most important goal or the only source of moral value.
Avoids Pain
The natural human tendency or behavior to avoid situations or actions that may lead to physical or emotional discomfort.
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