Which Type of Consumer Product Is Purchased Infrequently and Takes

question 25

Multiple Choice

Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision and obtain the item?

• A)convenience products
• B)shopping product
• C)specialty products
• D)unsought products
• E)production goods

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Definitions:

Dandelion

A common plant known for its yellow flower heads that turn into distinctive seed heads with fluff, often associated with growth and spreading.

Organic

Refers to content or interactions that occur naturally without paid promotion, often in the context of search engine results or social media.

Marketing Plan

A comprehensive document or blueprint outlining a business's advertising and marketing efforts for the coming period, detailing strategies, target markets, and specific promotional activities.

Marketing Strategy

Marketing strategy is the comprehensive plan formulated by a business or organization to identify customer needs and to position and promote its products or services effectively in the market.