Idea Generation Is the Stage in the New Product Process

question 289

Multiple Choice

Idea generation is the stage in the new product process that

• A)develops a pool of concepts as candidates for new-products screening and evaluation.
• B)selects a single concept and scrutinizes it for all potential benefits and flaws.
• C)separates ideas into two categories: consumer generated and organization generated.
• D)requires the organization to perform a SWOT analysis and an environmental scan.
• E)establishes a list of all departments, manufacturers, distributors, and ancillary experts who would ultimately have a stake in a product's development.

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Definitions:

B2B

Business-to-Business, referring to transactions or strategies between two or more businesses rather than between businesses and individual consumers.

Buying Decisions

The process by which individuals or organizations choose whether to purchase, what to purchase, and from whom to purchase, based on factors like needs, preferences, and financial resources.

Committees

Committees are groups of individuals brought together to make decisions or advise on specific matters within an organization, often with a specific focus or expertise.

Buying Center

A group of individuals in a company who are responsible for making purchasing decisions.