Neilsen Claritas' PRIZM Is Used to Classify Every Household into One

question 166

Multiple Choice

Neilsen Claritas' PRIZM is used to classify every household into one of 66 demographical and __________ distinct neighborhood segments to identify lifestyles and purchase behavior within a defined geographic market area, such as zip code.

• A)psychographic
• B)behaviorally
• C)situational
• D)socioeconomic
• E)ethnographical

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Definitions:

Level of Significance

The threshold below which a p-value is considered statistically significant, typically set at 0.05 or 5%, indicating the probability of rejecting the null hypothesis when it is true.

Point Estimate

A single value (statistic) given as the best guess or most reasonable approximation of a population parameter based on sample data.

Population Proportion

The fraction or percentage of members in a population that exhibit a particular characteristic or attribute.

Defective Items

Goods or products that fail to meet quality standards or specifications and are not fit for their intended use.