Volvo's YCC Opens Its Doors with a Press of a Button

question 104

Multiple Choice

Volvo's YCC opens its doors with a press of a button on the car key, will parallel park the car with a self-steering system, and has customized seat covers that can be removed and washed.Many of these new product features were added because Volvo sought ideas from

• A)seasoned mechanics.
• B)women drivers.
• C)stunt drivers and professional racing car drivers.
• D)loyal Volvo customers who had driven Volvos exclusively.
• E)loyal drivers of luxury automobiles other than Volvo.

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Definitions:

Competitive Advantage

A unique attribute or position that allows an organization, country, or individual to outperform its competitors, leading to greater sales, margins, or customer loyalty.

Diverse Workforce

A workforce composed of individuals from a variety of backgrounds, including different races, ethnicities, genders, ages, religions, abilities, and sexual orientations.

Cultural Competency

The ability to understand, appreciate, and interact effectively with people of different cultures, recognizing and respecting their differences.

Stealth Marketing

A marketing strategy that advertises a product to people without them realizing they are being marketed to.