Concept Testing Is Used at Which Stage in the New-Product

question 292

Multiple Choice

Concept testing is used at which stage in the new-product process?

• A)new-product strategy development
• B)idea generation
• C)alternative evaluation
• D)screening and evaluation
• E)market testing

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Definitions:

Mental Age

A concept used to describe a person's intellectual capability relative to their chronological age.

Terman

Lewis M. Terman, an American psychologist best known for his revision of the Stanford-Binet Intelligence Scales and research in intelligence testing.

Charles Spearman

A British psychologist who is best known for his work in statistics and psychology, particularly for his theory regarding the existence of a general intelligence factor, "g."

Creativity

The ability to generate novel and useful ideas or solutions.