The Stage of the New-Product Process That Defines the Role

question 293

Multiple Choice

The stage of the new-product process that defines the role for a new product in terms of the firm's overall objectives is referred to as __________.

• A)distinctive competency determination
• B)new-product strategy development
• C)business mission identification
• D)strategic management process
• E)product statement of intent

---

Definitions:

Bequest

A gift left to someone in a will.

Personal Property

Moveable property that is not fixed permanently to one location, such as furniture, vehicles, and electronics, as opposed to real estate.

Testamentary Capacity

The legal ability of a person to make a valid will, including understanding the extent of their assets and the natural beneficiaries of those assets.

Mental Health

A state of well-being in which an individual realizes their own abilities, can cope with the normal stresses of life, can work productively and is able to make a contribution to their community.