Sara Burns Is the Owner of a Company Called Spice

question 127

Multiple Choice

Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments when a friend suggested combining spices with tea.In the __________ stage of the new-product process, the spices and tea mixtures were exposed to prospective consumers under realistic purchase conditions.

• A)idea generation
• B)screening and evaluation
• C)business analysis
• D)market testing
• E)commercialization

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Definitions:

Ethical Behaviour

The practice of conducting oneself according to recognized moral principles and standards, often in a professional or business environment.

Society

A large group of individuals living together in a more or less ordered community, sharing customs, laws, and organizations.

Performance Appraisals

The systematic evaluation of employee performance against predetermined standards or objectives.

Evaluation Procedures

Formal methods and processes used to assess the effectiveness or performance of employees, projects, or programs.