Commercialization Refers to

question 206

Multiple Choice

Commercialization refers to

• A)the point at which a specialty item or innovation becomes commonplace and affordable to the average consumer.
• B)the mass production of an item that previously was individually hand-crafted or hand-made.
• C)the reduction of product benefits or characteristics to the point where a product becomes uniform or generic.
• D)the stage of the new-product process that positions and launches a new product in full-scale product and sales.
• E)the stage of the new-product process where the promotional campaign is established and advertising begins.

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Definitions:

The Grapevine

An informal communication network within an organization that spreads information, rumors, and gossip among employees.

Stakeholder Relationship

The dynamic and interactions between an organization and those with vested interests in its operations, including employees, clients, suppliers, and the community.

Corporate Restructuring

The process of significantly modifying the structure or operations of a corporation for the purpose of enhancing profitability or addressing financial challenges.

Equal Pay Act

a law that requires employers to pay all employees equally for equal work, regardless of the employee's gender, in order to prevent wage discrimination.