Very Infrequent Purchases and Only Some Comparison Shopping Are Characteristic

question 90

Multiple Choice

Very infrequent purchases and only some comparison shopping are characteristic of the purchasing behavior for a type of consumer service (such as cosmetic dentistry) that a prospective buyer may not initially want.These types of goods are referred to as

• A)shopping products.
• B)convenience products.
• C)specialty products.
• D)unsought products.
• E)support products.

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Definitions:

Pie Chart

A round diagram segmented to represent numerical ratios.

Business School Graduates

Individuals who have completed a degree program at a business school, typically earning a degree in business administration or management.

Frequency Distribution

A statistical analysis that shows the frequency of each distinct value or category of data in a set, often presented as a table or graph.

GPA

Grade Point Average, a standard way of measuring academic achievement in the U.S., calculated as a numerical average of grades earned in courses.