Despite the Quality and Benefits of Activeion's Ionator, the Company

question 324

Multiple Choice

Despite the quality and benefits of Activeion's Ionator, the company was faced with several challenges.Which of the following is an example of one of Activeion's obstacles?

• A)The name didn't really reflect the purpose of the product.
• B)It was too difficult to reach it primary target market since so many cleaning professionals are independent contractors.
• C)There was not enough money in the budget for proper promotion.
• D)It was difficult to define "clean" to customers relative to competitive household products.
• E)It was dangerous taking on large corporations who stood to lose billions of dollars if the Ionator caught on with the general public.

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Definitions:

Media

Various channels, platforms, and technologies used for communication and dissemination of information, including print, broadcast, and digital forms.

Testicles

Male reproductive organs that produce sperm and hormones, notably testosterone, located in the scrotum.

Voice

The sound produced by humans and some animals using the vocal cords for speaking, singing, or other sounds.