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What Is Idea Generation? from Where Can (And Do) Forward

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Essay

What is idea generation? From where can (and do) forward thinking marketers get their ideas?


Definitions:

Rods and Cones

Photoreceptor cells in the retina responsible for vision in low light (rods) and color vision and detail (cones).

Bipolar Cells

Bipolar cells are a type of retinal neuron that transmit signals from the photoreceptors (cones and rods) to ganglion cells, which then transmit visual information to the brain.

Ganglion Cells

Neurons located in the retina that receive visual information from photoreceptors and transmit it to the brain.

Neural Signals

Electrical or chemical signals transmitted by neurons to communicate with each other or to muscles or glands.

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