Briefly Define What Is Meant by a Product

question 186

Essay

Briefly define what is meant by a product.Explain the characteristics that would define a good and a service.Give an example of each.

Understand the types and applications of observation research in marketing.

Learn the applications of sales tracking and its importance in the distribution function.

Distinguish between types of marketing research (e.g., exploratory, causal, observational).

Understand the concept and significance of motivation in human behavior.

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Definitions:

Allocate Power

The distribution of authority and decision-making capacity among individuals or groups within an organization.

Communication

The process of sending and receiving symbols with attached meanings.

Countercultures

Groups in which the patterns of values and philosophies outwardly reject those of the organization or social system.

Subcultures

Groups exhibiting unique patterns of values and philosophies not consistent with the dominant culture of the larger organization or system.