Which of the Following Statements Regarding "Product" Is Most Accurate

question 319

Multiple Choice

Which of the following statements regarding "product" is most accurate?

• A)Nondurable goods would rely more on advertising while durable goods would benefit more from a personal selling strategy.
• B)Durable goods would benefit more on advertising while nondurable goods would benefit more from a personal selling strategy.
• C)There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between shopping and specialty products.
• D)There is little if any difference between marketing actions between durable and nondurable goods; the key difference occurs between for profit and not for profit products and services.
• E)The durable and nondurable classification applies to services as well as to products.

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