To Help Consumers Assess and Compare Intangible Services, Marketers Try

question 87

Multiple Choice

To help consumers assess and compare intangible services, marketers try to make them __________ or show the benefits of the service.

• A)tangible
• B)dependable
• C)consistent
• D)flexible
• E)separate

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Definitions:

Energy Storage

The capture of energy produced at one time for use at a later time, employing a variety of technologies to store energy in forms such as chemical, gravitational, thermal, or kinetic.

Lipids

A broad group of naturally occurring molecules that include fats, oils, waxes, and certain vitamins, which are crucial for energy storage and cell structure.

Geometric Isomers

Molecules with the same formula but different spatial arrangements of atoms, resulting in different physical and chemical properties.

Mirror Images

Objects that appear as if transformed along an axis, so that left and right are reversed, much like looking into a mirror.