A Product Line Is a Group of Products That Are

question 52

Multiple Choice

A product line is a group of products that are closely related because they satisfy a class of needs, are used together, __________, are distributed through the same type of outlets, or fall within a given price range.

• A)are made of similar component parts
• B)are sold to the same customer group
• C)require high levels of R & D
• D)always carry the same brand name
• E)are all convenience goods

---

Definitions:

Paraphrasing

The act of restating text or speech in one's own words to clarify and simplify the original message.

Convey

To communicate or make known thoughts, feelings, or information to others.

Affect

Affect refers to the observable expression of emotions, which can influence one's thoughts and behavior.

Counterproductive

Actions or behaviours that have the opposite effect of what is intended or desired, often hindering achievement.