Microsoft, Introduced Its Zune Player a Few Years After Apple

question 33

Multiple Choice

Microsoft, introduced its Zune player a few years after Apple launched its iPod and other competitors offered new MP3 players.The primary reason for the product's failure to meet expectations was due in great part to

• A)bad timing.
• B)not satisfying customer needs on critical factors.
• C)poor product quality.
• D)an insignificant point of difference.
• E)incomplete market and product protocol.

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Definitions:

Refractory Period

A period immediately following an action (like a nerve impulse or muscle contraction) during which a cell is incapable of repeating the action.

Plateau Stage

A phase in which progress in physical or intellectual growth seems to halt, before another phase of rapid development.

Orgasm

The peak of sexual excitement, characterized by intense pleasure and followed by the release of sexual tensions.

Facial Feedback Hypothesis

The theory that facial movements can influence emotional experiences.