Which Stage in the New-Product Process Would a Firm Use

question 2

Multiple Choice

Which stage in the new-product process would a firm use both a SWOT analysis and environmental scanning to assess its strengths and weaknesses relative to the trends it identifies as opportunities or threats?

• A)new-product strategy development
• B)idea generation
• C)screening and evaluation
• D)business analysis
• E)development

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Definitions:

Gender

Gender refers to the roles, behaviors, activities, and attributes that a given society considers appropriate for men, women, and other gender identities.

Aggressive

Behavior characterized by or resulting from a forceful and energetic action or attitude.

Theoretical Perspective

A particular set of assumptions about the nature of social phenomena that guides research and analysis in social sciences.

Gender

Social and cultural distinctions associated with being male or female, as opposed to biological differences.