The Stage of the New-Product Process That Internally and Externally

question 78

Multiple Choice

The stage of the new-product process that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort is referred to as __________.

• A)forecasting
• B)product purging
• C)idea generation
• D)business analysis
• E)screening and evaluation

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Definitions:

Conference Board of Canada

An independent, not-for-profit research organization that provides insights on economic trends, public policy, and organizational performance.

Critical Skills

Essential abilities or expertise necessary to perform job tasks effectively or to excel in a particular field.

Orientation Programs

Programs that familiarize new employees with their roles, the organization, its policies, and other employees.

Intranet

An organization-specific internal computer network.