A Concept Test Is A(n)

question 335

Multiple Choice

A concept test is a(n)

• A)internal evaluation that consists of preliminary testing of a new-product idea rather than the actual product with members of the entire cross-functional team.
• B)external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.
• C)internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
• D)in-house simulation of the product that is closely observed by all members of the cross-functional team.
• E)in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

---

Definitions:

Incentive Factors

Elements or conditions that motivate or encourage individuals to perform specific actions or behaviors.

Central Nervous System

Comprises the brain and spinal cord, responsible for processing information and controlling most functions of the body and mind.

Rescorla

A reference to Robert A. Rescorla, a psychologist known for his work with Pavlovian conditioning, particularly concerning the role of cognitive processes in classical conditioning.