E-Bay Has Many Different Groups on Its Web Site

question 66

Multiple Choice

E-Bay has many different groups on its Web site.Groups range from Collectors Clubs to the e-Bay Community Cookbook group.E-bay uses a __________ strategy to reach several different market segments.

• A)product sampling
• B)product extrapolation
• C)product differentiation
• D)usage segmentation
• E)behavioral segmentation

---

Definitions:

Production Function

An analytical expression that shows how the amounts of different inputs determine the maximum quantity of output that can be produced.

Labor

The human effort, including both physical and mental exertion, used in the production of goods and services.

Machines

Mechanical or electronic devices that perform tasks or assist in carrying out tasks, ranging from simple tools to complex systems.

Average Cost

It refers to the total cost per unit produced, calculated by dividing the total cost of production by the number of units produced.