Which of the Following Is Not a Criterion to Use

question 67

Multiple Choice

Which of the following is not a criterion to use in forming market segments?

• A)The ability to assign buyers to a segment is cost-effective and simple.
• B)The result of segmenting will cause an increase in market share or profit.
• C)There are significant similarities among buyers in the market segment.
• D)There is a potential marketing action to reach the segment.
• E)Buyers throughout the market have very similar wants and needs.

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Definitions:

Select The Medium

The process of choosing the most appropriate channel or form of communication to convey a message effectively to the intended audience.

Knowing What

Refers to the understanding or knowledge of specific information or principles.

Audience Needs

The requirements or expectations of the audience for which content or communication is designed, influencing how messages are crafted and delivered.

Speaking Outline

A structured plan or set of notes used as a guide during an oral presentation to ensure key points are communicated effectively.