In the United States, the Harry Potter Series of Books

question 14

Multiple Choice

In the United States, the Harry Potter series of books were often at the top of The New York Times fiction best-seller list.These books have been marketed to preteen, teen, and adult readers around the world.Scholastic, the publisher of the Harry Potter books, is using which of the following segmentation strategies?

• A)multiple products with multiple market segments
• B)one product with multiple channels of distribution
• C)one product with multiple market segments
• D)one product with changes based on customer behavior
• E)multiple products with multiple segments

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Definitions:

Herman Melville

An American novelist, short story writer, and poet of the American Renaissance period best known for his novel "Moby-Dick."

Minstrelsy

Entertainment, popular in the 19th century, involving performers in blackface portraying caricatures of African American people and culture.

Nathaniel Hawthorne

An American novelist and short story writer, known for his dark romanticism and works like "The Scarlet Letter".

Romanticism

A cultural movement that emphasized emotion, individualism, and the glorification of all the past and nature, rejecting the Industrial Revolution.