More Than Half of All U

question 78

Multiple Choice

More than half of all U.S.households are made up of only one or two persons, so Campbell's packages meals with only one or two servings-from Great Starts breakfasts to L'Orient dinners.Campbell's is using __________ to segment its market.

• A)usage rates
• B)usage patterns
• C)buyer situations
• D)demographic characteristics
• E)psychographic characteristics

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Definitions:

Amazon Effect

The impact of the digital marketplace on the traditional retail sector, where increased online shopping has changed consumer expectations and business models.

Retail Marketplace

An online or physical space where multiple vendors can sell their goods or services directly to consumers.

Sell-Side Marketplace

An online platform or marketplace where sellers offer their products or services to potential buyers.

E-Marketplace

An online platform where buyers and sellers meet to exchange goods, services, or information, often facilitated by a third-party.