The Ultimate Criterion for an Organization's Marketing Success in Customer

question 183

Multiple Choice

The ultimate criterion for an organization's marketing success in customer relationship management is that __________ as a result of increased synergies.

• A)costs decrease and profits increase
• B)market share increases
• C)company value increases
• D)customers should be better off
• E)production benefits from economies of scale

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Definitions:

Ability-to-pay

A principle in taxation that states taxes should be levied on individuals or entities based on their ability to pay, which is often measured by income or wealth.

Higher Incomes

Refers to an increase in the amount of money earned by individuals or households, typically from employment, investments, or business operations.

Benefits

In economics, benefits refer to the positive outcomes or gains received by consumers or producers from engaging in a transaction or investment.

Price

The amount of money expected, required, or given in exchange for goods or services.