When a Telemarketer Calls to Sell a Consumer Life Insurance

question 184

Multiple Choice

When a telemarketer calls to sell a consumer life insurance, the first question the telemarketer asks is whether the person answering the phone has a family.Whether the prospect has a family indicates the use of which type of consumer segmentation variable by the telemarketer?

• A)usage
• B)behavior
• C)demographic
• D)buying situation
• E)psychographic

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Definitions:

Flashbulb Memory

A clear memory of an emotionally significant moment or event.

Short-Term Memory

The ability to maintain a limited quantity of data in a state of immediate availability for a brief duration.

Karl Lashley

a prominent psychologist and behaviorist remembered for his contributions to the study of learning and memory.

Cerebral Hemisphere

One of the two halves of the brain, each governing distinct functions, with the left typically managing logic and language, and the right handling spatial abilities and creativity.