Segmentation Which Is Based on Some Objective Physical, Measurable, or Other

question 191

Multiple Choice

Segmentation which is based on some objective physical, measurable, or other classification attribute of prospective customers is referred to as

• A)personality segmentation.
• B)demographic segmentation.
• C)usage segmentation.
• D)needs segmentation.
• E)behavioral segmentation.

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Definitions:

Barnum Effect

The phenomenon whereby individuals believe that vague, general statements about personality are highly accurate for them personally, often used in psychics and horoscopes.

Consistent Tendency

A regular or habitual pattern of behavior or thought that is reliably observed across different situations and over time.

Shy

A personality trait characterized by feelings of tension and discomfort in social situations.

Selective Breeding

The process of breeding plants and animals for specific genetic traits, with the aim of producing offspring with desired characteristics.