Segmentation Based on What Features Are Important to Different Customers

question 192

Multiple Choice

Segmentation based on what features are important to different customers is known as

• A)demographic segmentation.
• B)psychographic segmentation.
• C)geographic segmentation.
• D)behavioral segmentation.
• E)socioeconomic segmentation.

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Definitions:

Government Policy

Strategies and measures adopted by a government to guide its actions in the pursuit of specific goals and objectives.

Consumer Surplus

The difference between what consumers are willing to pay for a good and what they actually pay, representing the benefit consumers receive from purchasing the good at a lower price.

Price Floor

A government- or group-imposed price control that sets the lowest price at which a product can be sold.

Price Support

Government interventions to maintain the price of a commodity or product at a certain level, often through purchasing excess supply or providing subsidies to producers.