Which of the Following Statements Regarding Segmentation Bases Is Most

question 147

Multiple Choice

Which of the following statements regarding segmentation bases is most accurate?

• A)The identification of demographic variables is more objective than the identification of psychographic variables which is more subjective.
• B)The identification of psychographic variables is more objective than the identification of demographic variables which is more subjective.
• C)Marketers should always consider segmentation bases in the order of behavioral, demographic, psychographic, and geographic in order to reduce potential costs.
• D)Behavioral segmentation is based primarily on usage rate.
• E)Psychographic segmentation is based primarily on product features.

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Definitions:

Cost of Assessment

The total expenses involved in evaluating, analyzing, or determining the value, quality, or importance of something.

Cost Management

The process of planning and controlling the budget of a business or project, focusing on reducing costs and maximizing value.

Cost Savings

The reduction in expenses achieved through efficient management, negotiation, process improvements, or other means, contributing to increased profitability.

Cost Reductions

Efforts made to lower operating expenses and production costs without compromising quality or performance.