Which of the Following Is Not a Reason to Segment

question 146

Multiple Choice

Which of the following is not a reason to segment a market?

• A)The ability to assign buyers to a group is simple and low cost.
• B)All the buyers in the market have similar wants and needs.
• C)It would cause an increase in market share or profit.
• D)There is a potential marketing action to reach it.
• E)There are different wants and needs of buyers within the market.

---

Definitions:

Unimodal Identification

The process of recognizing objects, concepts, or sensations based on a single sensory input or modality.

Visual-recognition Memory

The ability to recognize previously encountered visual stimuli, enabling identification and categorization of objects, faces, and patterns.

Linguistic Intelligence

One of Howard Gardner's multiple intelligences, characterized by an individual's ability to use language effectively for communication, expression, and understanding complex meanings.

Aptitude Test

A standardized test designed to measure an individual's potential to succeed in a particular activity or field of study.