Segmentation Based on Some Observable Actions or Attitudes by Prospective

question 90

Multiple Choice

Segmentation based on some observable actions or attitudes by prospective customers-such as where they buy, what benefits they seek, how frequently they buy, and why they buy is referred to as

• A)demographic segmentation.
• B)psychographic segmentation.
• C)geographic segmentation.
• D)behavioral segmentation.
• E)socioeconomic segmentation.

---

Definitions:

Middle-aged Women

Females in the mid-stage of life, typically considered to be between the ages of 40 and 65, facing various sociocultural and physiological changes.

Older Women

Adult females, usually defined as being of an age considered beyond the middle years, who may face unique health and social challenges.

Older Men

Refers to males of an advanced age, often implying increased wisdom, experience, or social status.

Physical Attractiveness

The degree to which a person’s physical traits are considered aesthetically pleasing or beautiful by others.