A Test Market for a New Kellogg's Cereal Is an Example

question 54

Multiple Choice

A test market for a new Kellogg's cereal is an example of

• A)hypothesis generation.
• B)an experiment.
• C)modular research.
• D)virtual modeling.
• E)probability sampling.

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Definitions:

Organizational Politics

The use of power and social networking within an organization to achieve changes that benefit the individual or group, often at the expense of others.

Inoculation Effect

The inoculation effect is a social psychological and communication theory that explains how an initial exposure to a weakened form of an argument makes individuals more resistant to later attempts to change their attitudes or beliefs.

Impression Management

A process where individuals attempt to control the perceptions others have of them, often in social or work settings.

Machiavellianism

A personality trait characterized by manipulation, deceit, and a lack of morality in order to achieve one’s goals, often referenced in the context of leadership and organizational behavior.