Magnavox Sells Its Target Markets Many Different Types of TVs

question 56

Multiple Choice

Magnavox sells its target markets many different types of TVs from flat screens to a 20" combination TV/DVD.The larger sets can be outfitted with surround sound at a higher price than the smaller sets.The small set is much less expensive and allows the viewer to watch a DVD without extra equipment.Magnavox is using which type of segmentation variable in this example?

• A)demographic segmentation
• B)psychographic segmentation
• C)geographic segmentation
• D)behavioral segmentation
• E)socioeconomic segmentation

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Definitions:

Neutral Moods

Emotional states that are neither distinctly positive nor negative, often characterized by a lack of strong feelings one way or the other.

Depressed Person

An individual experiencing a state of low mood and aversion to activity, affecting their thoughts, behavior, feelings, and sense of well-being.

Inner Processes

The internal mental and emotional mechanisms that guide thoughts, feelings, and behaviors in individuals.

Social Relations

The various forms and dynamics of interactions between individuals and groups, including cooperation, conflict, and social exchange.