Which of the Following Data Are Collected from Consumers to Develop

question 57

Multiple Choice

Which of the following data are collected from consumers to develop a perceptual map for a particular product?

• A)a listing of all prospective brands and products
• B)managerial judgments about how consumers perceive products
• C)rank order of the ratings of a existing brand's preference relative to its competitors
• D)judgments of existing products or brands with respect to important attributes
• E)detailed explanations of why consumers make the choices they do

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Definitions:

Grade Point Averages

A numerical calculation representing the average value of the accumulated final grades earned in courses over time.

Graduate Program

An advanced level of study after completing an undergraduate degree, focusing on specialization in a specific field and often involving research.

Carleton University

A public research university located in Ottawa, Ontario, Canada, known for its strong programs in journalism, public affairs, and international relations.

Job Performance

Refers to the efficiency and effectiveness with which an employee performs their job duties.