A Framework to Relate the Market Segments of Potential Buyers

question 140

Multiple Choice

A framework to relate the market segments of potential buyers to products offered or potential marketing actions by an organization is referred to as __________.

• A)payoff table
• B)cross-tabulation
• C)market-product grid
• D)growth-share matrix
• E)product differentiation table

Recognize the features of an illusory promise and its implications on contract enforcement.

Identify the conditions under which a promise to pay a previous debt is enforceable.

Understand the impact of options to cancel on the enforceability of promises.

Analyze the notion of legally sufficient consideration through practical examples.