The Relatively Homogenous Group of Prospective Buyers That Result from the Market

question 141

Multiple Choice

The relatively homogenous group of prospective buyers that result from the market segmentation process is referred to as a(n) __________.

• A)market segment
• B)target market
• C)customer base
• D)ultimate consumer
• E)preferred customer

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Definitions:

Dissatisfied

The feeling of not being content or pleased with an outcome, service, or product.

Large Companies

Corporations and businesses that have a large scale of operations, employees, or revenue.

Survey

A research method used for collecting data from a predefined group of respondents to gain information and insights on various topics of interest.

Random Variable

A variable whose value is subject to variations due to chance.