Which of the Following Statements Regarding Market Segmentation Is Most

question 93

Multiple Choice

Which of the following statements regarding market segmentation is most accurate?

• A)The bases for segmenting markets and the bases of selecting the segments from the alternatives are basically the same.
• B)If a new segment is identified as having high growth potential, it is important to alter the company's organizational objectives.
• C)The bases for segmenting markets and the bases of selecting the segments are considerably different from one another.
• D)Expected growth is entirely dependent upon the marketing actions a firm is willing to take.
• E)There are three criteria used for selecting a target segment-potential profits-relative market share-and consensus amongst the firm's decision makers.

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Definitions:

Pulmonary Trunk

A large blood vessel that carries blood from the right ventricle of the heart to the lungs for oxygenation.

Superior Vena Cava

A major vein in the human body that carries deoxygenated blood from the upper half of the body to the heart's right atrium.

Ascending Aorta

The ascending aorta is the initial section of the aorta emerging from the heart, which ascends upwards before curving into the aortic arch.

Left Atrium

The left atrium is the top left section of the heart, responsible for collecting oxygen-rich blood from the lungs via the pulmonary veins and transferring it to the left ventricle.