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FIGURE 9-5
-In the Apple market-product grid shown above in Figure 9-5, for its PCs, the "iMac" is popular among all the segments Apple can target.This allows Apple to enjoy __________.
Margin Of Error
An indicator of the precision of an estimate or poll, expressing the range within which the true value lies with a specified level of probability.
Confidence
The degree of certainty or trust in a specific context, often used to refer to the level of certainty in statistical conclusions.
Confidence Interval
A band of numerical estimates, from sample data, seen as likely to include the value of an invisible population characteristic.
Sampling Distribution
The probability distribution of a given statistic based on many random samples from a specific population.
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