Which of the Following Is a Criterion for Selecting a Target

question 162

Multiple Choice

Which of the following is a criterion for selecting a target market?

• A)similarity of needs of potential buyers within a segment
• B)difference of needs of sellers between segments
• C)feasibility of a marketing action to reach a segment
• D)competitive position, or amount of competition in the segment
• E)simplicity and cost of assigning potential buyers to segments

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