A Means of Displaying or Graphing in Two Dimensions, the Location

question 163

Multiple Choice

A means of displaying or graphing in two dimensions, the location of products or brands in the minds of consumers to enable a manager to see how consumers perceive competing products or brands, as well as its own product or brand, is referred to as __________.

• A)cross-tabulation
• B)perceptual map
• C)market-product grid
• D)growth-share matrix
• E)product differentiation table

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Definitions:

Asset Costing

The process of determining the original total cost associated with acquiring an asset.

Loss

The amount of money a business loses when its expenses exceed its revenues.

Sale

The exchange of goods or services for money, representing a fundamental activity of business operations.

Plant Asset

Long-term tangible assets used in the operations of a business that are not intended for resale, such as machinery, buildings, and vehicles.