A Choice to Take Advantage of Marketing Synergies Can Often

question 138

Multiple Choice

A choice to take advantage of marketing synergies can often come at the expense of production ones because a single customer segment will likely require a variety of products, each of which will have to be designed and manufactured.The company saves money on __________ but spends more on __________.

• A)competition; marketing
• B)production; marketing
• C)marketing research; marketing
• D)marketing; production
• E)marketing; competition

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Definitions:

Continental Collisions

The process where two or more continental plates converge, leading to mountain building, seismic activity, and crustal deformation.

Erosional Remnant

A landform left standing after the surrounding terrain has been eroded away, often showcasing resistant geologic features.

Granite

A coarse-grained igneous rock composed mainly of quartz, feldspar, and mica, usually found in the continental crust.

Mesa

A flat-topped, steep-sided landform that rises sharply above the surrounding landscape, typical in arid and semi-arid regions.