The Zappos.com Segmentation Strategy Is Based on

question 120

Multiple Choice

The Zappos.com segmentation strategy is based on

• A)offering the absolute best selection of shoes and the absolute best service.
• B)designing shoes for every type of occasion.
• C)dividing all their customers into two distinct segments: people shopping for low price and people shopping for style.
• D)offering the best selection of shoes through every possible channel of distribution.
• E)maintaining the simplest method of price points to make the purchase process as simple as possible for its customers.

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Definitions:

Placebo Group

In drug research, a group given an inert substance to assess the psychological effect of receiving a treatment.

Experimenter Expectancy Effect

The influence that the researcher's expectations can have on the outcome of a study, potentially biasing the results.

Floor Effect

Failure of a measure to detect a difference because it was too difficult.

Paper-and-pencil Questionnaire

A traditional survey method where participants respond to questions written on paper by physically marking their answers.