Head-To-Head Positioning Requires a Product to

question 152

Multiple Choice

Head-to-head positioning requires a product to

• A)compete with competitors using unique attributes.
• B)compete with competitors on similar product attributes in the same market.
• C)compete with competitors on similar product attributes but in a different market.
• D)seek out its own market niche.
• E)compete against other products of the same company.