Segmentation Based on What Features Are Important to Different Customers

question 192

Multiple Choice

Segmentation based on what features are important to different customers is known as

• A)demographic segmentation.
• B)psychographic segmentation.
• C)geographic segmentation.
• D)behavioral segmentation.
• E)socioeconomic segmentation.

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Definitions:

Call Option

A financial contract giving the buyer the right, but not the obligation, to purchase an asset at a specified price within a certain time frame.

Strike Price

The predetermined price at which an option's underlying asset can be bought or sold.

Convertible Bond

A type of bond that can be converted into a predetermined number of the issuer's equity shares at certain times during its life, usually at the discretion of the bondholder.

Coupon Rate

The annual coupon divided by the face value of a bond.