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Some Timex Wristwatches Can Be Purchased for Less Than $30;

question 35

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Some Timex wristwatches can be purchased for less than $30; some Rolex wristwatches carry a price tag of several thousand dollars.In general, consumers view Timex watches as being dependable, relatively accurate, and inexpensive.The Rolex brand tends to be perceived as an expensive status symbol.Timex watches can be purchased in drug stores, discount stores, and department stores in all sizes of communities.Rolex watches are distributed more selectively, and are often available only in fine jewelry stores or specialty shops.By using distinctly different pricing and distribution strategies, the marketers of Timex and Rolex watches have attempted to

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