Act to Reposition the Company's Product or Brand in the Minds

question 36

Multiple Choice

act to reposition the company's product or brand in the minds of potential customers.

• A)decide whether to keep or delete the market segment from your product offerings
• B)decide which of your competitors would be the most effective partner in a corporate merger
• C)identify the important attributes for the product or brand class
• D)create a marketing plan that conforms to your customers' perceptions
• E)identify market niches that were not previously discovered during the market segmentation process