Marketers Use Perceptual Maps as a Means to Display or Graph

question 79

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands

• A)against high producing market segments.
• B)against low producing market segments.
• C)in the minds of consumers.
• D)within distribution channels.
• E)against the revenues generated by other products or brands within the company.

Identify operation techniques for modifying page elements and layout (e.g., page breaks, alignment).

Understand methods for aligning and formatting text within documents.

Recognize procedures for customizing bullets, lists, and outlines.

Comprehend strategies for formatting and manipulating tables (e.g., shading, deletion, sorting).

---

Definitions:

Clusters

Groups of similar items or data points that are closer to each other than to other items or points in a dataset.

Annual Percentage Rate

The yearly interest percentage rate that expresses the total cost of borrowing, including fees and charges.

Compounded

The process by which an investment grows over time as earnings are reinvested to generate additional earnings, known as compound interest.

Interest Payment

The amount paid by a borrower to a lender as compensation for the use of borrowed money, often expressed as a percentage of the principal.